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Daniela Corsaro

Associate professor
Daniela Corsaro

Department of Business, Law, Economics and Consumption
Faculty of Communication
Daniela Corsaro

Contacts

Individual tutorial

Timetable

Next individual tutorial will be held online on May 17th from 3 to 4 pm.

Click here to join the meeting

 

Daniela Corsaro is Associate Professor of Marketing.

She has been a researcher and lecturer in Marketing, Communication management, Customer and Sales strategies at the Catholic University of Milan and Rome, where she also obtained her PhD in Business Management.

She has worked as a post-doctor at the University of Lugano and the Manchester Business School, where she is an honorary research fellow.

She has published several articles in national and international journals including Industrial Marketing Management, Journal of Business Research, Marketing Theory, and Service Industries Journal.

MAIN AREAS OF SCIENTIFIC INTEREST

  • Value processes in relationships and networks
  • Representations and symbols value in relational interaction
  • Digital marketing
  • Sales transformation, social selling, automation and artificial intelligence
  • Big data and Social CRM
  • Service innovation

 

 

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